S.E.O. or Search Engine Optimisation is the term used
to describe the marketing technique of physically preparing
a website to enhance its chances of being ranked in the
top results of a search engine once a relevant search is
undertaken.
Despite what you may have heard, there are no trade secrets
or insider know-how regarding S.E.O. - In fact Honesty, clarity,
good workmanship and genuinely relevant content are the only
elements needed.
The only unknown element is the time it takes for the changes
made to your website to make a real impact. This is because
the results depend heavily on a number of variable aspects
such as sites linked to and vice versa, submission queues,
and the further adjustments (fine tuning) needed - based
on the continuous update of analytical data received.
We know
that one of the most important visitors to your website isn't human,
It's a robot or "Search Bot" and has been sent
out by any one of the many search engines or indexes that
people use to find information when using the web.
Search bots are clever little programs that are capable of collecting a wide
range of information about your website that is then returned to its owner for
consideration.
If on arriving at your website the robot finds it hard to navigate, has trouble
understanding or coping with badly written code and finds little or no relevant
text, it's owner will assume that people will find the same problems on their
visit and will quite rightly give your website the listing it deserves.
How S.E.O. is done.
The bottom line is that we take your existing site and rebuild
it from the ground up, basing what we do on statistical data
brought in from Google, Yahoo, A.O.L, Altavista and ASK.
Of course there's not just the physical attribute of the
website to consider, but as you can see from the basic overview,
it comes as no surprise why so many web pages slump into
obscurity.
We hope this page has cleared up a few things for you, but
if you have any further questions - please feel free to contact
us for more information regarding S.E.O. |
